Danny Harms, Senior Designer at The Brewers Association (BA)
Luke Trautwein, Creative Director at The BA
The American Homebrewers Association's annual conference was held in Portland, Oregon—referred to by some as "Beervana"—in 2018. The event featured 60+ educational sessions, a Homebrew Expo, Club Night, and 3,000+ attendees; the ultimate experience for homebrewers.
2018's event was not only the 40th HomebrewCon but also founder Charlie Papazian's last conference before his well-earned retirement planned for the following year.
I assembled a style guide to follow for all promotional, marketing, wayfinding, and event graphics which created a cohesive, visual experience.
Since this year's event would be our founder Charlie Papazian's last before his well-earned retirement, we used him as the style guide and marketing campaign's focal point.
To fit the theme, Luke and I posed him in a meditative position for a photoshoot, which I later edited to depict him in the act of achieving beervana.