2019 Craft Brewers Conference

Education and idea sharing to improve quality and performance for professional brewers


Danny Harms, Senior Designer at The Brewers Association (BA)

Client & Creative Direction

Luke Trautwein, Creative Director at The BA

The Event

The Craft Brewers Conference (CBC) is the number one opportunity for education, idea sharing, and networking to improve brewery quality and performance for professional brewers.

The conference is also a great social event with thousands of brewing industry professionals enjoying craft brews together.

BrewExpo America allows exhibitors and buyers to develop profitable business relationships and helps brewing and brewery restaurant professionals encounter the latest and best products and services that industry vendors have to offer.

Logo & Brand Identity Design

In 2018, the Brewers Association creative department designed a new logo and brand identity in-house for the event series.

I designed the new logo, built out a flexible logo system.

2019 Style Guide

The 2019 Craft Brewers Conference was the first time the newly redesigned primary event logo and brand identity were put to use.

The Brewers Association creative department designs hundreds of event graphics each year across different mediums—from print to environmental to web and more.

I designed the style guide for this year's marketing and event campaign.

Signage & Environmental Graphics  

Registration Booth & Attendee Bags

Expo Attendee Private/Meeting Booth

Expo Wayfinding Signage

Direct Mail Campaign

Magazine Ad

Sponsored Sticker Set

Keynote Presentation

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