The Great American Beer Festival (GABF) is the American brewing industry’s top public tasting opportunity and competition hosted by the Brewers Association.
In 2019, 60,000+ attendees from around the world came to the Colorado Convention Center in Denver to sample over 4,000 different beers from over 800 of the nation’s finest breweries.
In 2019, the brewery booths at GABF were reorganized to arrange breweries by region (previously by alphabetical order).
I designed a new way finding signage system that relied on familiar and distinctive visual elements from each of the regions to help attendees more quickly navigate the festival hall.
