Downtown Bakery & Creamery opened its doors in Healdsburg, California on the village square in 1987 and built a following with locals—and beyond with visitors to the region's wine industry—that generated great brand equity in their over thirty-year run.
When its original owners retired, the new owners wanted to carry on the bakery's tradition of supplying the local families and workers with fresh, affordable, and delicious food. The bakery sources local ingredients (from within a 15 mile radius when possible), rotates a seasonal menu, and makes everything from scratch.
The bakery's first owner hand painted the original logo, which imbued an artisan quality that carried through in their food. The bakery sources local ingredients (from within a 15 mile radius when possible), rotates a seasonal menu, and makes everything from scratch.
The new owners recognized the need for a new brand identity design to work in the modern digital landscape, but wanted to retain the previous logo's brand equity built over thirty years of community presence.
