Go Brew Yourself campaign

Explaining the hobby of homebrewing and marketing AHA membership renewals

Design

Danny Harms, Senior Designer at The Brewers Association (BA)

Client & Creative Direction

Luke Trautwein, Creative Director at The BA

Brew beer, all by yourself!

The American Homebrewers Association (AHA)—a subsidiary of The Brewers Association—is a not-for-profit organization founded in 1978 in Boulder, Colorado.

The AHA is dedicated to empowering the homebrewing community and to educate people about the homebrewing hobby.

The "Go Brew Yourself" marketing campaign included print brochures and direct mail advertising to promote the hobby and increase AHA membership.

Educational Print Brochure

Direct Mail Advertising Campaign

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