White Bison Ranch is located in Athens, Texas, raises and sells pasture-raised beef and bison meat to customers. The client wanted their brand to appeal to people who appreciate a Texas ranch aesthetic and lifestyle. They also offer corporate retreats at their ranch compound and offer a line of branded apparel.
Developed in partnership with Adam Raiola
I worked closely with Trail Ridge to build their brand from the ground up. I developed a brand strategy and came up with the company name, then designed their Logo & Brand Identity system. Then we created a system of packaging designs for their jerky products and designed apparel for their online store.
