White Sox Apparel & Merch


Danny Harms, Manager of Multimedia & Design at Chicago White Sox

Client & Creative Direction

Gareth Breunlin, Director of Advertising & Design Services at Chicago White Sox


The White Sox are an American professional baseball team that compete in Major League Baseball as a member club of the American League Central division. The team plays its home games at Guaranteed Rate Field, located on Chicago's South Side

Each season the White Sox give shirts and hats to fans with tickets for select home games in an effort to increase game attendance and ticket sales.

I designed shirts for many of these giveaway promotions. Some are themed around a specific game's theme—like Super Hero Night or Halfway to St. Patrick’s Day—while others are designed to appeal to all White Sox fans in attendance.

Gameday T-shirts

Sox Hawaiian Shirt

Chicago logo hat

Irish Flatcap

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