White Sox Products & Packaging

Design

Danny Harms, Manager of Multimedia & Design at Chicago White Sox

Client & Creative Direction

Gareth Breunlin, Director of Advertising & Design Services at Chicago White Sox

Overview

The White Sox are an American professional baseball team that compete in Major League Baseball as a member club of the American League Central division. The team plays its home games at Guaranteed Rate Field, located on Chicago's South Side.

Each season the White Sox give away items to fans with tickets for select home games in an effort to increase game attendance and ticket sales.

I designed products and packaging for many of these giveaway promotions. Some are themed around a specific game's theme—like Super Hero Night or Halfway to St. Patrick’s Day—while others are designed to appeal to all White Sox fans in attendance.

2016 Season Commemorative Cups

Mark Burhle Number Retirement Day commemorative pin

Tony LaRussa Bobblehead

Game of Thrones Southpaw Bobblehead

Star Wars "Adam Wan Kenobi" Bobblehead

Jim Thome Bobblehead

Grand-slam bubble commemorative gum

I designed a commemorative pack of bubble gum for the White Sox Pride Club, following a spectacularly-timed bubble blown by Adam Eaton as he connected his bat with a pitch that would result in a White Sox Grand-slam, walkoff home run win for the team's game against Cleveland.

"That's some tremendous focus by White Sox player Adam Eaton, who timed a Cody Allen curveball perfectly while remaining fully involved with blowing a bubble. That all went down in the White Sox-Indians game, turning a 7-6 White Sox deficit into a come-from-behind 10-7 win."

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