A portrait photo shot outside of Danny Harms against a colorful geometric wall mural wearing black rim glasses, a hat with a treeline graphic, white collared shirt, and black zip-up hoodie

About

A portrait photo shot outside of Danny Harms against a glass store window wearing black rim glasses, a hat with a treeline graphic, white collared shirt, and black zip-up hoodie

My name is Danny Harms, I am a creative director and designer. I help my clients identify what makes their brand, idea, or organization special, and I design authentic, original brand identities that will stand out from the competition and resonate with audiences. I bring a high degree of imagination, passion, and technical precision to my work.

Planning, communication, and collaboration with my clients are key to successfully bring their unique brand vision to life. My design process and project management skills allow me to work within my clients' busy schedules and established organizational structures.

I work on an individual, case-by-case basis to understand each client's unique needs and achieve their specific goals.

This is a photo of Danny as a young child wearing a yellow crayon Halloween costume.

Background

For as long as I can remember, I have always been creative and artistic (pictured here during my brief time as a crayon). As a kid I would draw, write comic books, design logos for imaginary companies, and film short videos with my friends.

I graduated college in 2010 with a fine arts degree in Visual Communication Design from The University of Dayton. After that for around ten years I worked in-house a few different companies within in-house creative departments in various positions.

In 2020 I started a design agency called Studio DNVR with my business partner Adam Raiola. After over three years of operating our business and creating amazing work together, in 2024 we amicably ended our partnership.

This is an 8-photo animated GIF that cycles through each photo every four seconds on a loop. Photos are from Danny's career, interests, and life.

Current Goals

  • Accept a full-time creative/design job either located in Chicago or with remote work arrangement
  • Buy a house and move to Chicago, Illinois

Interests

  • Books
  • Gardening
  • Skiing, hiking, camping
  • Meditation & yoga
  • Music, movies, television
  • Video games
  • Comedy
  • Craft beer
  • Travel
  • Making lists

Professional Experience

Danny Harms Design

Creative Director & Designer
2010–present | Normal, Illinois

I lead the design of a wide range of branding and web design projects for clients around the country across several industries.

Studio DNVR

Partner & Co-Founder
2020–2024 | Denver, Colorado

Worked directly with business clients across the country in a range of industries. Primary services offered were logo & brand identity design and CMS-enabled, responsive website design and front-end development in Webflow. Additional services included illustrations, advertising, marketing, vehicle graphics, murals, signage, social media graphics, merch, and apparel.

Began projects with brand questionnaires, visual moodboard reviews, and competitive analysis, then used that information to determine an effective strategy and creative direction. Developed collaborative design process with regular client interaction and feedback meetings that enabled smooth progress and improved buy-in.

Responsibilities were shared equally between the business' two partners and included sales, marketing, client relations, accounting, payment, expenses, resource management, purchasing, and long-term planning.

Hopsonomy

Creative Director
2020 | Loveland, Colorado

Directed and designed projects to help train hospitality industry workers how to sell craft beer. Led the design of a new logo and brand identity that enhanced the platform's market visibility and recognition.

Led the design of a new user-friendly, responsive website, the company's email newsletter, illustrations, icons, interactive training courses, sales collateral, and social media graphics.

Catchafire

Volunteer Designer & Creative Consultant
2020 | remote

Assisted nonprofits with work on critical projects to advance their mission and goals. Contributed approximately $23,457 total impact through my work with organizations that include: Ko'olau Mountains Watershed Partnership, River Network, 350 New Hampshire, Lynn Canal Conservation, and Full Spectrum Agency for Autistic Adults.

Learn more about my impact here.

The Brewers Association

Senior Designer
2017–2020 | Boulder, Colorado

In-house creative department’s Senior Designer, collaborated with people throughout the organization to design projects that supported their collective efforts to support and promote the craft beer industry.

Projects included style guides, advertising campaigns, and environmental installations for large scale, marquee annual events of up to 60,000 attendees including the Great American Beer Festival, Craft Brewers Conference, HomebrewCon, and more.

Designed three book releases per year through the organizations Brewers Publications brand, including cover design, interior page, printing, and marketing each title.

Chicago White Sox

Manager of Multimedia & Design Services
2017 | Chicago, Illinois

Managed the organization's in-house creative department with one direct report. Collaborated with employees at all levels and departments throughout the front office to design projects that supported their efforts to market 81 home games each season, increase ticket sales, provide a great experience for fans, and support the organization.

Chicago White Sox

Senior Coordinator of Multimedia & Design Services
2015–2017 | Chicago, Illinois

Chicago White Sox

Coordinator of Multimedia & Design Services
2013–2015 | Chicago, Illinois

Bloomington-Normal Convention & Visitors Bureau

Manager of Graphic Design & Web
2011–2013 | Bloomington, Illinois

Managed the in-house creative department and led the design of advertising and promotional materials that promoted the Bloomington-Normal area as a destination for visitors, groups, conferences, sports tournaments, and events.

Designed annual visitors guide (circulation 40,000) magazine and managed the design, traffic, and performance of the organization's four websites.

University of Dayton

Graphic Designer
2010 | Dayton, Ohio

Designed the student guidebook and signage for the incoming freshman class orientation and move-in events.

Education

University of Dayton

Visual Communication Design, BFA
2006–2010 | Dayton, Ohio

Software Capabilities

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe After Effects
  • Adobe Fresco
  • Adobe XD
  • Figma
  • Webflow
  • Microsoft Excel
  • Microsoft Word
  • Microsoft Powerpoint

Skills

  • Creative & art direction
  • Brand strategy, naming, & positioning
  • Logo, badge, & avatar design
  • Brand identity design
  • Event branding
  • Website design
  • Responsive front-end development in Webflow
  • Print & digital advertising
  • Out of home (OOH) advertising
  • Infographics
  • Print publication layout & covers
  • Photoshoot art direction
  • Signage & wayfinding
  • Environmental & spatial graphics
  • Vehicle graphics
  • Product packaging
  • Merchandise & apparel
  • Motion graphics & animation
  • Social media
  • Illustration
  • Typography & hand-lettering
  • Copywriting

References

Portrait photograph of Meghann Naveau

Meghann Naveau

Meghann was Danny's client at Danny Harms Design

Danny thinks about how his work makes a brand better, a team more efficient, or an execution more seamless. Danny is the epitome of a professional design partner. He offers thoughtful suggestions and makes non-designer's ideas visually better and beautiful. I wholeheartedly believe Danny would be a wonderful addition to any team.

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Portrait photograph of Andy Sparhawk

Andy Sparhawk

Andy was Danny's client at Studio DNVR, and also worked with Danny at The Brewers Association in different departments

I'm so excited with the results we got from Studio DNVR and look forward to working with them more in the future. I recommend Studio DNVR because of their organization, professionalism, compassion, and desire to provide our company with the perfect solution and footing for our business to grow.

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Portrait photograph of Night Train Veeck

Night Train Veeck

Night Train worked with Danny at the Chicago White Sox in different departments

Danny's helpfulness, willingness to try new ideas, comfort with being uncomfortable, and innate creativity make for a wonderful designer and a great addition to any team that would have him. Lastly, his attitude and capacity to have fun while working remain one of his most valuable traits. I fully endorse Danny and his work as both a teammate and friend.

read more
all References

Volunteer Experience

Working In The Schools

3rd Grader Reading Mentor
2013–2016 | Chicago, Illinois

Each Wednesday for three school years I visited McClelan Elementary School in Chicago's Bridgeport neighborhood and read books with a 3rd grade student to improve his or her reading skills.

Misericordia Heart of Mercy

Resident Supervisor
2014–2017 | Chicago, Illinois

Misericordia Home is a home for persons with mild to profound developmental disabilities in Chicago. Through a partnership with the Chicago White Sox, residents are brought to the ballpark before home games to help us welcome fans and provide support for guest relations. I supervised groups of four residents to provide support and encouragement while they worked.

Chicago White Sox Volunteer Corps

Volunteer
2013–2017 | Chicago, Illinois

Partnered with various Ronald McDonald Houses in the Chicago area to prep, cook, and serve meals to its guests. RMHC is a nonprofit organization that provides comfort, support, and resources to families who travel far from home for their child's medical care.

Habitat for Humanity

Home builder
2007 | Slidell, Louisiana

Helped build new houses in Slidell, Louisiana in the aftermath of Hurricane Katrina.

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