Danny Harms, partner at Studio DNVR
Matt Nelson, owner of Modern Training & Development
Modern Training & Development is a company based in Loveland, Colorado that creates Learning & Development training content and offers Software-as-a-Service (SaaS) for clients in industries that include restaurants, retail, logistics, and more.
I met with Matt (Founder & CEO) and his team to learn about their needs, goals, and the previous website's shortcomings. Through this discovery phase, together we aligned on their three key objectives:
I established an overall website style guide based on Modern Training's current brand style guide, and then illustrated artwork to help potential customers understand what Modern Training offers to their clients.
Modern Training’s original website design overwhelmed users with too much information and an unclear user path. They needed a website that better showcased their high quality products.
I redesigned the user flow and strategically placing clear calls-to-action on every page.
I illustrated artwork for every page of the website, ranging in size from heroes to icons.
Early in the process, we held thorough and deep concept and brainstorming meetings to nail down the high-level concepts.
I met with the client to discuss the functional needs of the website and determine what it should to do for the people who visit.
Next, I curated, presented, and discussed moodboards with the client. This helped identify the essence of their ideal website by gathering their input, surfacing insights, and helping align on a creative direction together.
I first created a sitemap to make sure all pages and hierarchy were accounted for. Then I determined content and goals of each page and created user flows—clear ways that the user can accomplish their goals in as few steps as possible.
To keep consistency across the brand, I established a website style guide with brand colors, typefaces, and user interface (UI) elements. I chose a limited palette of hues and balanced them throughout the custom illustrations and UI elements to visually stand out and catch visitors eye to keep them reading about the company and its services.
I handed off our design to Tyler Primmer to develop in Wordpress and launch the website.