Hero cover image for DHD The Foam Line Local Beer case study

Local Beer in the heart of Colorado fly-fishing country

Nestled in a valley within the Rocky Mountain lies the tiny town of Lake George, Colorado. It's here that spouses Andy and Ashley Sparhawk plan to build a brewery named The Foam Line, intended as a destination for craft beer aficionados, fly-fishers, and lovers of the great outdoors.

"We want to create something for ourselves that we can be proud of and that gives us more control over the decisions we make for our young, growing family."

Client

The Foam Line

Services Provided

  • Logo & Brand Identity
  • Business Cards
  • Apparel

Credits

Developed in partnership with Adam Raiola

Project Background

The foam is home

The name “The Foam Line” has two meanings:
The first references the foam that forms in moving rivers that fish use for shelter, oxygen, and a source of food.
The second reference is to that beautiful line of foam at the top of a good pour of beer.

"Local Beer" references their commitment to serve quality beer to their community. They want their brewery to be welcoming, to include everyone, to teach people about beer, and to foster a family-friendly environment.

Logo & Brand Identity

Primary Logo

Wordmark

Badge

Ambigram

Fish Icon

Brand Identity Guidelines

Business Cards

Apparel & Merch

Brewery & Taproom Concepts

Social Media

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