Bite Sox Food Truck

Food Truck straight from the ballpark to celebrate Opening Day 2016

Design

Danny Harms, Manager of Multimedia & Design at Chicago White Sox

Client & Creative Direction

Gareth Breunlin, Director of Advertising & Design Services at Chicago White Sox

Overview

The week before Opening Day 2016, the “Bite Sox” Food Truck—a food-driven play off the White Sox team name—drove around downtown Chicago and distributed free ballpark food to Chicagoans.

The marketing campaign built hype for the season, showcased new ballpark food options, drove ticket sales, generated press, and created social media buzz.

I designed the truck to be highly visible in the crowded visual landscape of downtown Chicago, and styled it to look as though someone literally took a bite out of the back of the truck to reveal a ballpark photo to preview the upcoming season.

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