Trail Ridge Cattle Company makes beef and bison jerky products from their headquarters in Athens, Texas. With so many jerky brands available to consumers today—from convenience stores to online subscription boxes—the clients recognized the need for a unique, original brand identity to have any chance to stand out on crowded store shelf space.
Developed in partnership with Adam Raiola
I worked closely with Trail Ridge to build their brand from the ground up. Because they came to me before the formed the company, I was able to develop a brand strategy named the company for optimal positioning. I designed a Logo & Brand Identity system as well as a system of packaging designs for their jerky products, and designed apparel for their online store.
